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All Journal Pastura; Journal Of Tropical Forage Science JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Conference on Innovation and Application of Science and Technology (CIASTECH) Wahana Peternakan
Ida Indrayani
Fakultas Peternakan Universitas Andalas
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Wahana Peternakan

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ANALISIS HUBUNGAN FAKTOR PERSONAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN AYAM KAMPUNG DI KOTA PADANG Tevina Edwin; Ida Indrayani; Yolani Utami; Adisti Rastosari
Wahana Peternakan Vol. 7 No. 1 (2023): Wahana Peternakan
Publisher : Fakultas Peternakan Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jwputb.v7i1.779

Abstract

                This study aims to look at the relationship between personal factors and purchasing decisions for Kampung chicken meat. Because the market is a place for the implementation of the demand and supply processes, it is able to provide products that are in accordance with buyer requests. This research was conducted in Padang city, West Sumatra, to be precise, at the Padang City Market, which is the central market of this area. The research was carried out in September 2022. The sampling technique used was the convenience sampling technique, and the number of samples was 100 people. The research instrument employed closed questionnaires with research variables such as age (X1), education (X2), family size (X3), income (X4), and purchasing decisions (Y). The Spearman rank test was used to analyze data using non-parametric statistical tests. Through the results of the study, it was found that only education had a close relationship with purchasing decisions. Other factors such as age, the number of family members, and income do not have a close relationship with purchasing decisions. The absence of a significant relationship can be influenced by factors outside the factors studied. Keyword : Personality factor, Meat, Kampung Chicken, Padang
ANALISIS HUBUNGAN FAKTOR PERSONAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN AYAM KAMPUNG DI KOTA PADANG Tevina Edwin; Ida Indrayani; Yolani Utami; Adisti Rastosari
Wahana Peternakan Vol. 7 No. 1 (2023): Wahana Peternakan
Publisher : Fakultas Peternakan Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jwputb.v7i1.779

Abstract

                This study aims to look at the relationship between personal factors and purchasing decisions for Kampung chicken meat. Because the market is a place for the implementation of the demand and supply processes, it is able to provide products that are in accordance with buyer requests. This research was conducted in Padang city, West Sumatra, to be precise, at the Padang City Market, which is the central market of this area. The research was carried out in September 2022. The sampling technique used was the convenience sampling technique, and the number of samples was 100 people. The research instrument employed closed questionnaires with research variables such as age (X1), education (X2), family size (X3), income (X4), and purchasing decisions (Y). The Spearman rank test was used to analyze data using non-parametric statistical tests. Through the results of the study, it was found that only education had a close relationship with purchasing decisions. Other factors such as age, the number of family members, and income do not have a close relationship with purchasing decisions. The absence of a significant relationship can be influenced by factors outside the factors studied. Keyword : Personality factor, Meat, Kampung Chicken, Padang
ANALISIS POLA HARGA DAN TREND PROJECTION INPUT DAN OUTPUT AYAM BROILER DI INDONESIA: Analysis of Price Patterns and Trend Projection of Broiler Input and Output in Indonesia Fitrimawati; Nurhayati; Ida Indrayani
Wahana Peternakan Vol. 7 No. 3 (2023): Wahana Peternakan
Publisher : Fakultas Peternakan Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jwputb.v7i3.1107

Abstract

Harga merupakan unsur penting bagi produsen dan bagi konsumen. Harga dari ayam broiler juga menentukan tingkat kerugian dan keuntungan yang dapat diperoleh pengusaha atau peternak ayam broiler itu sendiri. Harga yang fluktuatif tentu akan menyulitkan prediksi terhadap suatu usaha. Tujuan dari penelitian ini adalah untuk menganalisis pola harga dan  trend  projection input dan output ayam broiler di Indonesia. Pada penelitian ini dianalisis harga pakan, DOC, dan ayam broiler dari tahun 2017 hingga 2021 untuk dapat menghasilkan pola harga dan memprediksi kecendrungan harga tersebut lima tahun kedepan. Data yang digunakan adalah data sekunder.  Berdasarkan hasil penelitian, pola harga pakan, harga DOC dan harga ayam broiler di Indonesia lima tahun terakhir  cenderung mengalami kenaikan. Hal yang sama juga diprediksi berlaku kecendrungan kenaikan harga lima tahun kedepan. Oleh karena itu  perlu adanya kebijakan yang dapat menjaga kestabilan harga input dan output ayam broiler sehingga dapat melindungi produsen dan konsumen ayam broiler di Indonesia. Kata kunci: Ayam broiler, Pola Harga, Trend Projection, Indonesia
Co-Authors Adisti Rastosari Amna Suresti Andri Andri Boyon Boyon Elfi Rahmi Fitrimawati James Hellyward Nurhayati, Nurhayati Rahmi Wati TEVINA EDWIN Winda Sartika Yolani Utami Yozil Alveni